We published 156 posts on Blog Moz this year, and as tradition suggests, it’s time to look back at the most popular ones! You’ll find blogs about new findings in social media search, tips for ecommerce SEO, technical and local SEO trends, and more.
Happy safe and happy new year, Moz guys! See you in 2023.
* Top 25 written posts published between January 1 and December 26, 2022, respectively based on page views generated during that time period.
How to win over potential customers with Customer Journey Mapping on Google
Oleh Christopher Hofman Laursen | Tanggal 20 April 2022
If your website is like most other websites, there is likely to be a mismatch between the content you provide and what your potential customers search for on Google. This article describes how to understand these potential customers and their conversations with Google by using customer journey mapping methods to give them the best possible content.
TikTok SEO: Understanding the TikTok Algorithm
By Lidia Infante | October 26, 2022
In the first chapter of this series, we study search behavior on TikTok and why it’s important for SEO. In this article, we will discuss the ins and outs of the TikTok algorithm and how to leverage it to get more users to see your brand’s content.
Shopify SEO : Guide to Optimizing Shopify [Updated for 2022]
By Christopher Long | January 25, 2022
Shopify is an increasingly popular platform for ecommerce sites, but it doesn’t fully support out-of-the-box SEO. What’s the best way to optimize your Shopify experience for SEO?
How to prepare your SEO strategy for a new website
By Adriana Stein | March 16, 2022
Your SEO strategy should be one of the key considerations before you even start your website. Instead of struggling to set up your website SEO later, start with this holistic SEO checklist for new websites and save valuable time and resources.
How to use Chrome to view websites like Googlebot
By Alex Harford | August 17, 2022
In this article, Alex shows you how and why to use Google Chrome (or Chrome Canary) to view websites like Googlebot. Looking at websites like Googlebot means we can see the difference between what a person sees and what a search bot sees, useful for technical SEO and content auditing.
How to Optimize Google’s Featured Snippets [Updated for 2022]
By Ann Smarty | November 14, 2022
Google’s flagship snippet started as an experiment nearly a decade ago. Since then, they have become an integral part of Google’s SERPs, appearing for many queries. In fact, featured snippets are now considered the #1 organic position, so making them part of your SEO strategy is crucial to generating more traffic.
Protect hours of operation on your GBP from unwanted Google edits
By Miriam Ellis | May 9, 2022
Google wants to use machine learning and artificial intelligence to change the hours of operation on Google’s twenty million business profiles as part of its project to create an “auto-update map”. Google has good reasons to look for accuracy in its local index, but local business owners have better reasons to stay abreast of these announcements and proactively maintain the validity of their own data.
Best SEO Technology Strategies for 2022 and Beyond
By Crystal Carter | January 27, 2022
Last year was a wonderful year for major updates and how SEO improved page quality for users. In the future, we can expect to see further SERP diversification, led by developments in Google’s algorithms, and new feature tools such as Google Lens. These developments will change the way we manage our SEO now and in the future.
TikTok SEO: Will TikTok replace Google?
By Lidia Infante | August 31, 2022
User behavior on TikTok has evolved along with its increasing popularity. We’ve seen this app go from teen dancing to influencing buying behavior around the world. Now, the next step for TikTok seems to be the next big search engine. What does it mean for SEO?
5 things I learned about E-A-T by analyzing 647 search results
By Molly Ploe | September 13, 2022
How can SEO prove to Google, amid all the noise and competition and other experts out there, that their customers deserve a place on page 1? To find out, Molly compares the best results in hundreds of SERPs to determine what the E-A-T actually shows.
What is the best tool for storytelling with data visualization?
By Jo Cameron | Jul 27, 2022
Charts and infographics can be pretty, but if they don’t break down the data properly in a way that impacts the audience, it may not be worth the time and effort. Below, we discuss how storytelling relates to data visualization and what tools can help you incorporate more data into your content.
Social Media Competitor Analysis: The Complete Guide
By Sally Ofuonyebi | Jul 26, 2022
Looking for steps to do competitor analysis on social media? Here are the detailed details.
How to increase organic click-throughs for your content
By Ann Smarty | January 13, 2022
Google’s search results pages have become more diverse and even interactive, making any click study less reliable, since no two sets of search results are the same. So, how much control do authors and creators have over how their content renders in search? As a result, quite a lot!
How we increased organic traffic by 65% using keyword research work sessions
By Daniel Wood | Jul 20, 2022
In this blog, Daniel shows you why you should do keyword research work sessions with your clients to leverage their expert industry knowledge, and how these sessions help your team generate organic traffic growth for one of your new clients with low domain authority.
Understand Google’s ad auction and why ad rank matters
By Tanuja Mahdavi | February 16, 2022
If there’s a search query on Google, Google Ads runs a quick auction to determine which ads to show for that search query and where the ad should be. This ad auction is repeated each time an ad is eligible to appear for a search term, and is an integral part of the SERP landscape. To help understand this, Tanuja discusses the what, how, and why behind the Google Ads auction.
How to Gain Topical Authority in 2022 and Beyond
By Zoe Ashbridge | June 8, 2022
Zoe delves into topical authority: what it is, how to get it, and most importantly, how to strategically develop thematic relevance.
How to Use Keywords to Combine the Power of SEO and Google Ads [Case Study]
By Adriana Stein | Jul 19, 2022
Both SEO and PPC are used for a common purpose, search engine marketing (SEM), and neither will survive without certain keywords. Since both strategies take into account user intent and search queries, you can use them to achieve both short-term and long-term business goals. When handled properly, using SEO and PPC together can open up significant opportunities for your brand, so let’s dig deeper!
How we improved client prospects by 384% in six months by focusing on thematic groups [Case Studies]
By Lydia German | September 26, 2022
Lydia shared the content update process she and her team at Tao Digital Marketing use to produce great results for clients in the financial services niche.
7-Day Quick Start Guide for SEO + Cheat Sheet
By Cyrus Shepard | Oct 31, 2022
Unless you work for an agency or want to create an SEO career for life (a great option), most people don’t learn SEO by studying SEO, but want the same quick wins that professional SEOs are looking for. That’s why we created the Quick Start Guide for SEO, which includes seven days of action to check the SEO health of your site while putting you on the path to continuous improvement. If you want something more concise, we also created the SEO Quick Start Guide Cheat Sheet.
Freshness and SEO: An Underrated Concept
Por Christopher Long | Julio 6, 2022
After working with news organizations and testing learnings from that work on other sites, Chris and his team began to see the immense power that freshness updates can generate in SEO. In this post, he explains why the entire SEO community downplays the concept of “freshness” and how to start optimizing it.
Local SEO Success 2022: Years on the Go
By Miriam Ellis | January 4, 2022
Take a look at Miriam’s seven local SEO precepts for 2022, including some expert comments.
Top 5 SEO Soft Skills Must Evolve
By Petra Kis-Herczegh | September 6, 2022
When it comes to SEO, especially technical SEO, we often talk about the importance of hard skills. And while there is no doubt that vlookup and regex can be your best friends, there are some essential soft skills to learn that will help you excel in roles and progress in your career.
How to do better, lazier keyword research
By Tom Capper | September 5, 2022
In this post, Tom expands on one of the points of his MozCon 2022 talk: that a lot of time spent on keyword research is wasted. You’ll cover three main ways SEO turns what should be part of the strategic thinking involved into a routine that takes a long time, along with what to focus on.
Transition to GA4: Is this the right analytical step for your team?
By Sam Torres | Jul 25, 2022
As you’ve probably heard, Google plans to completely discontinue Universal Analytics for GA4. Here’s what you need to know before making any move.
A Beginner’s Guide to Google Business Profiles: What They Are, How to Use Them, and Why
By Miriam Ellis | Oct 17, 2022
Google Business Profile is a free tool and set of interfaces that include dashboards, SERP editing, local business profiles, and volunteer-based support forums with this brand. The associated Google Business Profile and Google Maps form the core of Google’s free local search marketing options for eligible local businesses. In this guide, we do fundamental learning! Share this simple and comprehensive article with incoming customers and team members to get started on the right foot with these essential local business digital assets.