- The Great Film
Digital strategy: Self-media
Regal Movies took the spirit of Halloween to a new level, even changing the name of its Twitter account to reflect the spirit of the season. This “Monster Madness” survey is a fun and interactive way to get followers to invest in Regal content:
Regal’s Tweet is a self-media example because the company is in full control of the responses followers give (and, apparently, the American Werewolves have no chance).
Regal has stayed true to its brand by using only classic films in its surveys while doing a modern spin on it.
It’s also a good example of how retweets don’t always equate to success. Although four retweets are not that important, look at the sound: 461. That means there are over 400 interactions with a single tweet.
Digital strategy: user-generated content, acquired media
User-generated content is one of the best ways to gain traction in your strategy.
It shows your appreciation for loyal customers, creates a community, and also incentivizes other users to promote your products for similar recognition opportunities.
Also, sometimes the content that brand loyalists create is very, very good.
In this case, consumers praise the brand’s products. There is nothing better than such fantastic reviews.
- Toddler Public Relations
Digital Strategy: Event Marketing
Wait, is it Keke Palmer?
Small Girls PR is a boutique PR company based in New York, and one of the company’s talents holds amazing events for its clients, such as Olay. This Instagram event summary carousel is an effective example of event marketing as it increases your brand awareness and offers social proof by bringing in public figures.
- Super side
Digital Strategy: Paid Media
Design agency Superside launched Instagram ads to promote a lead magnet: its digital ad design guide. While brands may have created guidelines specifically for paid promotion, it’s also possible that they’ve turned high-performing blog posts into downloadable ebooks.
In this case, all they have to do is repackage their current content, create an ad around them with creative assets, and run it.
In the previous section, we discussed the power of leveraging different forms of media in your marketing strategy. This is a great example of this.
Digital estrategia: Paid media, Twitter cards
If you have a budget for paid media, make the most of it.
Paid media is when you pay social channels, such as Twitter, to promote your content on their site. By doing this, your content reaches new audiences that you might not be able to reach organically:
This inclusive Target ad about fall shopping uses Twitter cards to promote brands and facilitate shopping at the click of a button.
More social channels offer a way for shoppers to shop on or near the app, drive sales, and increase brand exposure.
What to expect after following the steps of your marketing process
At the end of the day, creating a complete marketing strategy is not something that can happen overnight. It takes time, hard work, and dedication to ensure you reach your ideal audience, whenever and wherever they want to be reached.
Stick with it (and use some of the resources we’ve included in this post), and over time, customer research and feedback will help you refine your strategy to ensure you spend most of your time on the marketing channels that matter most to your audience.