10 Great Examples of QR Codes Used in Marketing Campaigns

What is a QR code?

A QR code (short for quick response code) is a cute-looking square printed box that looks like a large barcode. They store and transmit data, and you can use it by scanning it with your phone.

They have been around for a very long time. QR codes were first invented in 1994 by a Toyota subsidiary called Denso Wave to help with the manufacturing process, tracking vehicles and parts.

This is the time when companies are still adapting to the use of barcodes. They found barcodes easy to use and quick to scan. As a result, many attempts were made to expand the use of barcodes, including increasing barcode digits and modifying the design. However, there is a problem with larger barcodes, and this helps lead to the development of 2D QR codes.

Who uses QR codes?

Today, QR codes have many uses, including transportation tickets, business tracking, entertainment, product labeling, and marketing. In short, you can use QR codes in almost any situation where you want to send people to a specific website.

It is now increasingly common for people to use QR codes when viewing a product in a store. They often go to stores to see physical products and then use their smartphones to compare prices. Depending on how tech-savvy the retailer is, they can scan the QR code to find additional information about the product they are interested in.

A practical example of a QR code being used

  1. Direct customers to a landing page or website

By far the most common use of QR codes is to direct potential customers to a specific landing page or website. Interested people simply scan the relevant QR code on a mobile phone or other device, and take it to the web page of their choice.

Of course, you need to make sure that you configure this correctly. You want a unique QR code to take you to a dedicated web page.

A common marketing mistake for beginners is to drive potential customers to the homepage of your website. However, it’s not very smart if you want high conversions. The homepage is too common. It’s okay for people who find your site or choose to go there in person. But it won’t help you fulfill any specific goals. Their homepage talks about the brand and the values of their company as a whole. It contains many links to take visitors, without a specific purpose.

Landing pages, however, focus on one goal that matches your advertising intent or another place where you place your QR code. They have a laser-like focus that directs the browser where you want them to go.

The QR code acts as a quick portal to that landing page, preventing people from typing a long URL or having to be in a browser to click on a link.

  1. Quick way to download apps

Some software developers have started using QR codes in their ads for their apps. They choose to use QR codes instead of traditional links to app stores as part of advertising.

Angry Birds does this to encourage people to download the game on their phones. The ad uses a colored QR code in the center of the stage, which takes you directly to the download page of the relevant app on iOS and Google Play store.

This probably works best for apps that are already well-known and don’t need to map most ads to explanatory ad text or extensive in-game images.

  1. An easy way to convey your business details

Some businesses use QR codes as electronic business cards.  This can be very useful for a place like an exhibition or trade show. You can embed your company address and contact details in a QR code at your booth. People just need to scan it to collect their data.

Alternatively, you can include a QR code on your business card that people can scan to enter their data into CRM or other electronic contacts. You can even set your QR code to automatically call your number from someone’s phone when they scan the code.

  1. Use QR codes as an easy way to find addresses

Most of us use Google Maps or other forms of online mapping services today to help us orient ourselves. However, it can be a challenge, especially on a small phone screen, to type in a business address.

It’s much easier to just scan a QR code to point your online map to the right location.

  1. Modern greeting cards / playlists

This is a very inventive use of QR Codes by Stupid, a group of young creatives in the UK. They combine QR codes with greeting cards to make the equivalent of the old “mixing tape” you used to send to your partner.

Greeting cards use giant QR codes in their designs. When recipients scan the QR code, they are redirected to a personalized playlist on Spotify. You can modify the playlist to suit the taste of the person to whom you give the card.

  1. To access relevant augmented reality information in the app

You can use QR codes with examples of other modern technologies to get the most out of your device. Some museums and other tourist attractions are starting to discover this.

Museums move with the times. Some find it difficult to attract young people through their doors and have to experiment with new ways to make their exhibitions more interesting.

The Sukiennice Museum in Poland was very successful in successfully supplementing its paintings with additional information. Each image has a QR code that links to a special application. Visitors can use their mobile phones while visiting the museum to find additional information/entertainment about the painting.

Whenever visitors want to know more about a painting, they scan a QR code relevant to their phone. Then they saw a picture “through” their phone. However, apps add additional information to what they can see. However, these are more than just words.  Often, they see “filmed” interactions in the picture, that is, the museum team has brought their paintings to life and shown their stories, using actors superimposed on top of the actual paintings in the app.

  1. Send a message or email

You can use QR codes to send messages, either via text message or email. Users will only see the actual message once they scan the QR code. This is especially useful for SMS messages that are usually difficult to create due to the lack of available characters.

It also pulls messages out of the recipient’s inbox, which means they still have access to it, no matter what device you’re using (assuming you have internet access).

  1. Use QR codes to send offers and offers instantly

You can use QR codes to send coupons to your customers (or potential customers). This makes it easier for people who may have forgotten to bring more traditional coupons to the store with them.

You can add a QR code to your poster, brochure, brochure, or maybe newsletter. It will be coded to include the coupon code or online store URL with the code already applied at checkout. You can even use it to retarget customers online on Facebook and Google.

  1. Turn unique customers into repeat buyers

Adding QR codes to post-purchase packaging that allows your customers to scan and recharge or reorder products from your online store can help your customer retention rate. It works especially well when you use geolocation along with QR codes. The same code can display different information based on your customer’s location.

This means that if someone scans a QR code in a store, they can provide product information, encouraging them to buy the product. The same QR code can provide different information after the person receives the product at home, perhaps offering a discount on the next purchase.

  1. Encourage your customers to leave reviews using QR codes

Some businesses use QR codes to encourage customers to leave reviews.  They can attach a label with a QR code to the purchased item (or add it to a document or product packaging). This will include a QR code and a message saying something like “Scan the code to rate us on Yelp.” When a customer scans a QR code on their phone, they are taken to the appropriate review page for that product.